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// case study · agriwebb

A scalable marketing site for livestock-management software, built to be run by the marketing team.

client
AgriWebb · Australia
scope
marketing site · wordpress · gutenberg · custom blocks
timeline
8 weeks
live since
2023 · still maintained
AgriWebb — hero screenshot
Since 2023 in production, ongoing work
Geo-targeted pages per market (AU, UK, US)
Custom blocks Gutenberg editor, no page builder
100% responsive, all devices

01 · The challenge

When AgriWebb approached us, their website was not living up to the brand’s potential. It lacked the modern design, intuitive user experience and scalability needed to stand out in the competitive livestock-management software market. The site was not communicating the value of the platform, and it was failing to attract the right customers.

02 · The solution

AgriWebb’s team provided the design; our job was to implement it with the latest web development tools and make it easy to run without a developer. We built the site on WordPress with the Gutenberg editor and a set of custom blocks and widgets tailored to AgriWebb’s content — product features, pricing, comparison tables — so the marketing team can assemble new pages that always look on-brand.

AgriWebb — pricing and feature pages

Every page is fully responsive and optimised for all devices. We also made the entire site geolocation-aware: specific pages and posts can be targeted to specific markets, so visitors from Australia, the UK or the US see the content that applies to them — which directly improves conversion rates.

AgriWebb — mobile views

03 · The result

A reliable, scalable and visually impressive website that showcases AgriWebb’s livestock-management solutions across markets. The scope kept evolving during the project and we kept pace with it — and AgriWebb has stayed with us for ongoing work since launch.

“Absolutely fantastic experience and could not recommend higher for any custom WordPress work! The ability to work with a scope that continued to flex showed amazing dedication and incredible skills. Overall completed the project above and beyond expectation and we are continuing to use for ongoing work.”

Scott Brown · Head of Marketing Technology, AgriWebb
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